Plus size is the new average: American women big and beautiful

In the arc of human history, beauty standards have largely been dictated by the few for the many. From the pin-up curves of Marilyn Monroe in the 1950s to the “heroin chic” aesthetic of the 1990s, the “ideal” female form has historically been a narrow, often unattainable needle for the general public to thread. However, a decade of digital transformation has dismantled these gatekeepers. Social media has not only revolutionized how we communicate; it has fundamentally re-engineered the very standards of beauty. For the first time in history, the singular, airbrushed standard of pop culture and traditional advertising is being... Continues…

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