Justin Bieber walked onstage in his underwear and the Grammys froze. Viewers gasped, timelines exploded, and everyone demanded to know the same thing: why was one of the world’s biggest pop stars stripping down on live TV? Was it a breakdown, a protest, a desperate plea for relevan… Continues… What looked like a wild, chaotic moment was actually cold, calculated business. Bieber’s lavender boxers weren’t a wardrobe malfunction or an impulsive dare; they were Skylrk. The singer used the most-watched music stage on Earth to turn his own body into a walking billboard for his lifestyle brand, flashing the logo...
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