I didn’t think twice about it at first. I was standing in line, barely paying attention, when I heard a woman speaking in a sharp, almost urgent tone. She wasn’t just asking for Coca-Cola—she was specifically asking for the ones with yellow caps. When the cashier pointed to the regular bottles, she shook her head immediately. “No,” she said firmly, “I don’t buy the red ones.” The way she said it made it feel like it wasn’t just a preference—it was something much deeper. Curiosity stuck with me long after I left the store. Why would someone refuse an entire...
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