In the modern ecosystem of celebrity, Kylie Jenner occupies a singular, high-octane space where the line between personal brand and corporate identity is not just blurred—it is nonexistent. After a decade in the relentless glare of the spotlight, the 27-year-old mogul remains one of the industry’s most polarizing figures. Whether she is being lauded for her entrepreneurial acumen or criticized for her meticulously curated image, the reality is undeniable: Jenner is a master of the “attention economy,” ensuring that her family’s sprawling influence is constantly fueling her private ventures. However, Jenner’s latest marketing gambit for her apparel brand, Khy, has...
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